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OpenApp: Making the software stack visible, manageable and worth the spend.

Making the software stack visible, manageable and worth the spend.

Category
Product Design · UX Strategy · Design System
Industry
Software · Subscription intelligence
Design scope
UX Strategy · UI · Design System
Year
Concept
Timeline

3 months

Team
Independent · Self-initiated · Not deployed
Platforms
Web concept · Individual & Company views

A self-initiated concept for tracking software and AI subscriptions, understanding cost and surfacing cheaper alternatives — for one person or a whole team.

OpenApp concept showing software inventory, spend, renewals and suggested alternatives
OpenApp / Software intelligence concept

01 — The idea & problem

The way we work is becoming a stack of subscriptions.

OpenApp began with an observation of modern work environments: we subscribe to tools, use them for a while, forget them, miss renewals and rarely know who is using what.

The problem was not finding software. It was subscription blindness, missing utilization context, overlapping tools and growing complexity around ownership, permissions and team allocation.

Make the software stack visible, manageable and worth the spend.

02 — Product architecture

Four connected jobs, one tool inventory.

Track subscriptions in a shared inventory. Understand spending, trends, renewals and usage. Optimize by surfacing potential savings and lower-cost alternatives. Control people, teams, ownership and access.

Individuals need fast spend visibility, renewal warnings and personal alternatives. Company admins need spend by person, team and category, access roles, and budget versus actual. This split was treated as foundational, not an add-on.

  1. Track
  2. Understand
  3. Optimize
  4. Control
Tool inventory architecture connecting expenses, renewals, usage, recommendations and admin
Architecture / One inventory, connected capabilities

03 — Exploration

Sketch the questions before the metrics.

The overview was shaped around what needs attention, what costs the most and where savings might exist — so each module justified its place through a decision.

For adding tools, sketches explored a manual form alongside a faster catalogue path for common software. Early concept mapping also separated shared individual and company structure from admin-specific needs.

Low-fidelity OpenApp overview sketch
Exploration / Overview wireframe
High-fidelity OpenApp overview design
Exploration / Overview design
Low-fidelity manual add-tool form
Exploration / Manual tool entry
Low-fidelity catalogue widget for adding common tools
Exploration / Catalogue entry
Low-fidelity admin people and teams sketch
Exploration / Company administration
High-fidelity admin people and teams design
Exploration / Admin design

04 — Adding a tool

Fast for common tools. Flexible for everything else.

The catalogue provides a quick way to add recognized tools. Manual entry captures other subscriptions, with a live preview of the tool record. Both paths feed the same inventory.

Catalogue grid for adding common software tools
Add / Choose from the catalogue
Manual add-tool form with a live preview
Add / Manual entry and preview

05 — Understanding spend

A decision surface, not just an expense total.

The overview connects spend, renewals, inventory and potential alternatives. The expenses view adds trends and category breakdowns, giving individuals and admins more context for their next decision.

All screens show concept/demo data — not measured spending or validated savings.

OpenApp concept overview with costs, renewals, inventory and alternatives
Understand / Overview
OpenApp expenses concept with spending trends and category breakdowns
Understand / Expenses

06 — Team & access

Company complexity needs its own view.

The admin experience connects people, teams and access roles to the inventory. Team creation and people management sit alongside the same software records, rather than becoming disconnected modules.

Admin people list with teams and roles
Control / People and access
Add new team dialog in the admin view
Control / Create a team

07 — The recommendation decision

A savings claim needs to be traceable.

A total spend number explains what happened. A lower-cost alternative is meant to help change what happens next. Considerations included price-only sorting, rule-based matching and a learned recommendation model.

A conceptual rule-based approach was selected: the same category, overlapping core features and a lower price. A learned model would need data and scale this concept does not have.

  1. Tool
  2. Alternative
  3. Potential annual savings

Trade-off

Category and feature overlap miss workflow nuance. Figma is not a clean substitute for Photoshop’s print workflow, even if both sit in a broad design category.

Designed, not validated

The tool → alternative → annual savings interaction is ready to test before matching logic is built. It has not been connected to real usage data.

Recommendation logic is conceptual. No working engine, accuracy claim or realized savings is implied.

08 — Design system

One set of components, built once.

Tokens and reusable components were established early so individual and company views could share one visual language without screen-by-screen rework. The system includes colour roles, typography, a spacing scale, icons and reusable interface patterns.

OpenApp design-system colour roles
Design system / Colours
OpenApp typography hierarchy
Design system / Typography
OpenApp spacing scale
Design system / Spacing
OpenApp icon library
Design system / Icons
OpenApp reusable buttons, inputs, cards, avatars and tables
Design system / Components

09 — Learning & next validation

Good overviews help people decide what to do next.

The strongest opportunity sits between software ownership, usage and decision-making. Separating individual and company needs early clarified the architecture.

Next validation should test trust in recommendations, willingness to connect tools and expectations around integration security. Earlier wireframing of detailed admin flows would also reduce redundant screens before UI design.

Independent, self-initiated concept. Not deployed; user validation and integrations remain future work.

Next case

Notely

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